Marley Fragrance Adds Two New Scents Inspired by Bob Marley

Timed for what would have been 45 years since the world lost reggae icon Bob Marley, Marley Fragrance, a premium unisex fragrance brand developed with Givaudan and Firmenich, has followed up its debut release of six fragrances with two new juices – all named for his impactful lyrics.

Lively Up Yourself, a feminine scent, and Keep On Moving, a grounding masculine scent, expand the Marley Fragrance collection. Inspired by rhythm, renewal and the natural movement of the ocean, both scents reflect the emotional depth and uplifting spirit that define the Marley legacy, according to the brand.

“At IMH Fragrance, we’re always looking to create scents that go beyond fragrance—they tell a story and evoke a feeling,” said Hanan Malul, CEO of IMH Fragrance. “With Lively Up Yourself and Keep On Moving, we wanted to capture a sense of rhythm and balance that feels both uplifting and grounding—something people can carry with them every day.”

Feeling of Movement

Lively Up Yourself is feminine fragrance inspired by renewal and serenity, capturing the gentle, yet powerful rhythm of the sea, marketers say. The scent opens with a bright breeze of Bergamot Orpur, Thalassogaia Fresh Accord and ginger zest. A floral heart of rosewater, jasmine blossom and lily of the valley unfolds into a smooth, radiant base of Cedarwood Orpur, Sandalwood Orpur and Givaudan’s captive musk blend.

Keep On Moving is billed a fresh, vibrant and quietly grounding masculine fragrance inspired by the ebb and flow of energy and calm. Opening with bergamot, Thalassogaia Green Natural Accord and fresh mint, the scent delivers an invigorating coolness reminiscent of the ocean tide. A dynamic heart of pineapple water, seaweed Laminaria Orpur and ginger Orpur introduces a refreshing aquatic depth, while the base of Cedarwood Orpur, Vetiver Orpur and musk leaves a warm, steady impression on skin.

“Rhythm is at the heart of everything we do — in music, in nature and in life itself,” said Cedella Marley, CEO, the Bob Marley Group of Companies. “These fragrances are inspired by that feeling of movement and balance, like the ocean’s waves reminding us to stay grounded while continuing to move forward. Lively Up Yourself and Keep On Moving are about carrying that energy with you every day.”

Both fragrances are available at major department stores, Amazon and marleyfragrance.com.

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